B2B SaaS Company – Content Writer

• Get a deep understanding of the product and the marketplace.
• Create and execute content marketing strategy with well-defined goals and processes.
• Collaborate with stakeholders to develop and market content across email campaigns. blogs,
landing page, website, social media
• Conceptualize and create top-of-the-funnel content types to educate, and address
customer needs and pain points.
• Provide creative ideas for content marketing to run brand awareness campaigns,
organic lead generation, sales revenue growth, and build and nurture a subscriber base.
• Create and develop a comprehensive pillar page with relevant cluster topics to attract
more prospective inbound traffic to the website and landing pages.
• Creatively develop a well-defined interlinking architecture between pillar and cluster
pages to rank well in search engines and improve prospect engagement.
• Understand the target audience and develop content for each stage of the customer
journey.
• Do proper content audit, repurpose content, and map out existing and new content
with a content marketing funnel to attract and engage the right audience.
• Make a clearly defined plan to produce content in different formats such as videos,
blogs, infographics, PDFs, white papers, and product comparisons to increase
the reach and work better at each stage of the buying funnel.
• Create the right mix of channels to distribute the content and constantly monitor,
analyze, and create reports on the performance of various content types.
• Built an organized system with specific goals, success metrics, and processes for
continuous improvement of content.
• Implement SEO best practices across all content types such as websites, blogs,
landing pages, demo pages, and product sheets.
• Work along with the sales and marketing team to provide deep insight and inputs into
how content can be leveraged to drive organic traffic, attract prospects, engage, and
generate qualified leads

Your application must contain the following to be considered for the opportunity
1. A link to your resume
2. 2 samples of B2B content you have created