Expert Video Editor for Facebook Ads with Marketing Knowledge

We are a dynamic brand in the outdoor shoe industry, is seeking a creative and marketing-savvy Video Editor to join our team. This role is ideal for someone who is passionate about storytelling through video and has a keen eye for testing and refining marketing strategies. The successful candidate will be responsible for crafting compelling video ads that resonate with our audience and effectively showcase our outdoor shoes.

Key Responsibilities:

Video Creation: Produce high-quality video content that aligns with Hike Footwear’s brand identity and marketing goals. This includes editing, color correction, sound design, and final rendering of video ads.

Marketing Knowledge: Apply marketing principles to video content, creating hooks, angles, and narratives that engage potential customers and drive conversions.

Research and Development: Conduct thorough research on Hike Footwear’s brand, products, and target audience to ensure that video content is relevant, appealing, and on-brand.

Testing and Optimization: Regularly test different video elements (such as hooks and calls-to-action) to identify the most effective strategies. Use data and feedback to continually refine and improve video content.

Collaboration: Work closely with the marketing team to understand campaign objectives, align on creative direction, and develop innovative video ad strategies.

Staying Current: Keep up-to-date with the latest trends in video marketing, editing techniques, and outdoor footwear industry to ensure our content remains fresh and competitive.

Requirements:

Proven experience in video editing and production, preferably in a marketing or advertising environment.
Strong proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
Knowledge of marketing principles and ability to create content that persuades and engages viewers.
Ability to work independently on projects from concept to completion.
Excellent communication skills and ability to collaborate effectively with a team.
Strong organizational skills and attention to detail.
Passion for outdoor activities and understanding of the outdoor footwear market is a plus.