Amazon PPC Expert

Our company is a global leader in child development toys since 1983. We are committed to producing safe, quality and innovative children’s toys that encourage successful developmental learning through play.

Are you an expert in Amazon PPC and Search Engine Optimization (SEO) with a proven track record of success in this field? You may be the person we are looking for.

We are looking for an in-house PPC Expert to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:
+ Participate in forming effective paid search strategies
+ Launch and optimize various PPC campaigns
+ Oversee accounts on different platforms (e.g. Amazon / Walmart)
+ Be involved in keyword selection and audience targeting
+ Monitor budget and adjust bids to gain better ROI
+ Track KPIs to assess performance and pinpoint issues
+ Produce reports for management (e.g. dashboards)
+ Write attractive and concise copy for adverts
+ Suggest and develop new campaigns across multiple channels
+ Find ways to reduce risk of click fraud
+ Keep abreast of PPC and SEM trends

Requirements and skills:
+ Proven experience as an Amazon PPC Manager
+ Experience in data analysis and reporting
+ Knowledge of SEO and digital marketing concepts
+ Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred
+ Working knowledge of analytics tools (Google Analytics, Tableau, etc.)
+ Proficient in MS Office (particularly Excel)
+ Excellent communication skills
+ Analytical thinking with strong math skills
+ BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus