E Commerce Digital Marketing Manager

Client/Company Overview: E Commerce Food Products
Role Overview:
A new venture in the food industry, focusing on relishes and pickled vegetables, is seeking a Senior Digital Marketing Manager. This role will be instrumental in launching and growing our online presence, primarily through a Shopify store and various social media platforms.
Responsibilities:
E-commerce Management:
Develop and manage a Shopify store for the food business.
Social Media Management:
Create and implement an organic social media strategy across platforms like Instagram, Facebook, and TikTok.
Post regular, engaging content to build an audience and promote products.
Transition to paid advertising strategies after establishing an organic presence.
Copywriting, graphic design, and video editing for social media posts and campaigns.
Engagement to grow accounts.
Marketing Strategy Development:
Develop a strategy, design the ad creative, and launch paid campaigns to successfully sell products.
Develop a comprehensive digital marketing strategy, including content plans and advertising approaches.
Provide creative ideas and pointers to enhance marketing efforts.
Email Setup and Management:
Set up and manage email marketing to nurture the customers.
Project Management:
Set up systems like Asana to organise tasks and collaborate effectively with the team.
Teach the business owner how to use project management software.
Requirements:
Proven experience in digital marketing, specifically in e-commerce and social media management and paid campaigns.
Strong knowledge of building and managing Shopify stores.
Proficiency in creating and executing social media strategies, both organic and paid.
Excellent communication skills and ability to work autonomously.
Creative thinking and proactive approach to marketing.
Familiarity with project management tools like Asana.
Ability to provide actionable ideas and pointers for business growth.
Highly organised
Excellent communication skills and proficiency in English
Ability to work under pressure and meet deadlines
Software to Be Used:
Canva
Shopify
Meta Business Suite
Your preferred video editing platform
ChatGPT
Timezone: QLD
Working Hours: 4 hours per day / 20 hours per week
Rate: $758 AUD/month plus $30 AUD incentive for complete attendance
Submit your application through the link below and put “Lorrae- Digital Marketing Manager” in the Applying For field:
Remove Space: h /forms/1be620094cb344cf91a9256c1?r=use1
***Only shortlisted candidates will be contacted for further selection rounds***