E-Commerce Email Marketer

Canadian E-commerce Firm looking for:
Job Role: E-Commerce Email Marketer / Retention
Responsibilities:
>Email Campaign Management: Design and execute targeted email marketing campaigns to promote our products and engage with the customer base. This includes crafting compelling content, segmenting lists, scheduling sends, and analyzing performance.
>Retention Strategies: Develop and implement retention strategies to increase customer loyalty and reduce churn. This may involve personalized offers, loyalty programs, or feedback solicitation.
>Data Analysis: Regularly analyze campaign results and customer data to identify trends, measure effectiveness, and make data-driven decisions to optimize future campaigns.
>A/B Testing: Conduct A/B tests to determine the most effective email marketing tactics in terms of design, content, and timing.
>Customer Segmentation: Segment the customer database to tailor messages based on customer behavior, purchase history, and preferences.
>Collaboration: Work closely with other marketing teambers, including content creators and graphic designers, to ensure a cohesive brand message.
>Compliance and Best Practices: Ensure all email marketing activities comply with legal regulations (like GDPR) and best practices in the industry.
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in email marketing, particularly with a DTC brand.
Strong analytical skills and experience with email marketing tools (e.g., Mailchimp, Klaviyo).
Excellent communication and copywriting skills.
Knowledge of HTML/CSS for email design is a plus.
To apply:
Please send your CV to
Subject line: OLJMocean EM1215
And include an answer to this question:
1.) What email marketing platforms are you familiar with, and which one do you prefer? Why?
2.) How do you ensure that email campaigns comply with relevant regulations, such as GDPR or CAN-SPAM?
3.) Can you discuss a situation where an email campaign didn’t perform as expected? How did you analyze the situation, and what adjustments did you make?