Brand Strategist

We are seeking a highly creative and strategic Brand Strategist (specifically luxury branding) to help us refine and elevate our brand identity. The ideal candidate will possess a keen understanding of brand development, design aesthetics, and digital marketing. They will play a crucial role in revamping our brand assets, ensuring consistency, and guiding the visual direction for our future courses and social media presence.
Responsibilities:
1. Overhaul and update existing brand assets, including fonts, colors, logos, icons, and other visual elements to create a modern and cohesive brand identity.
2. Brand Strategy Development: Develop a comprehensive brand strategy that aligns with the company's vision and defines the brand's unique value proposition, target audience, and positioning in the market.
3. Photography Direction: Provide guidance on the type of photography and imagery that will best complement the brand, messaging, and future course content. Collaborate with photographers to ensure the production of high-quality visual content.
4. Social Media Branding: Create and implement a visual strategy for social media platforms, ensuring that all content aligns with the brand's identity and engages the target audience effectively.
5. Course Material Design: Collaborate with course creators to design visually appealing and on-brand course materials, including presentations, graphics, and materials for online courses.
Qualifications:
*Proven experience as a Brand Strategist or similar role, with a strong portfolio showcasing successful brand development projects.
*Proficiency in design software and tools such as Adobe Creative Suite, Canva, or similar platforms.
*Excellent knowledge of typography, color theory, and design principles.
*Strong understanding of social media platforms and digital marketing trends.
*Exceptional communication and presentation skills.
*Creative thinking and problem-solving abilities.
*Ability to work collaboratively in a team and manage multiple projects simultaneously.
*Up-to-date knowledge of current market trends and consumer behavior.