Marketing Executive

*** JOIN OUR MISSION TO REVOLUTIONIZE EDUCATION ***
We are a coding and computational thinking academy based in Singapore. We are looking for a full-time team member to join us remotely. Office hours will be in the same time zone as the Philippines.
At LCCL, we believe that true education empowers children and young people to think and create possibilities, to dare to take a chance to build something worthwhile. That is why our mission is Educating All for the Future. We empower students, parents and schools worldwide with quality education in Coding and Computational Thinking.
We are seeking a passionate and dedicated Student Success Advocate to join our dynamic team. This role is pivotal in our mission by ensuring the utmost satisfaction and success of our students and their families.
If you're driven by innovation, thrive in a collaborative environment, and are committed to making a real difference in the education sector, we want you on our team!
*** WHAT IS IT LIKE TO CHANGE THE WORLD WITH US? ***
Our team is united on common values and mission. We have great learning attitudes and a growth mindset. We are enthusiastic professionals who are as passionate about education as we are about technology. We are a team that recognises each other's uniqueness, supports each other's professional and personal growth, and no matter what our roles we work hand in hand to directly impact young learners and their educational journey.
We work fast, grow fast and are highly accountable. We know that what we do makes a difference to young lives, the community, and the world.
If these attributes resonate with you, you could be a fit for our team and enjoy a supportive work environment, with opportunities for professional growth and development.
*** YOUR KEY RESPONSIBILITIES IN THIS ROLE ***
As a Marketing Executive, you will be responsible but not limited to the following:
- Manage organisation website: ensure company website is optimized for user experience and search engine optimization.
- Collaborate with team members and oversee the consistency of visual branding across all marketing materials.
- Manage marketing content across channels with a cohesive content strategy that aligns with the overall marketing goals and brand voice.
- Create platform-specific content and marketing assets.
- Annual campaign planning with the manager and execution of campaigns.
- Liaise with marketing partners.
- Respond to leads in a timely and effective manner.
- Engage and moderate interactions of our learner community.
- Manage marketing assets.
You will mainly work with the following technologies and tools:
- Communication: WhatsApp, Telegram, Emails
- Video conferencing: Zoom, Google Meet
- Video hosting: YouTube
- Content creation tools: Figma, Canva, ChatGPT
- Google suite of applications: GMail, GDrive, GDocs, etc
- Social media: Instagram, Facebook, TikTok, LinkedIn, etc
- Event hosting: Eventbrite, etc
*** PERSONAL QUALITIES YOU WILL NEED TO SUCCEED IN THIS ROLE ***
- Professionally aligned with LCCL values of Excellence, Empowerment, Fun.
- Passion for Education: Genuine interest in and passion for education and technology.
- Growth Mindset: Receives feedback constructively and actively works on making improvements based on the suggestions - received.
- Adaptability: Adaptable with a great learning attitude, and eager to learn new skills as needed. Able to adapt to changing - situations and requirements.
- Independence and Initiative: Capable of working independently, prioritizing tasks, and making decisions with minimal supervision.
- Creativity and Innovation: Able to think outside the box and bring fresh ideas to the table.
*** PROFESSIONAL QUALITIES YOU WILL NEED TO SUCCEED IN THIS ROLE ***
- Understanding of Target Audience: Understands the target audience’s needs, preferences, and the most effective channels to reach them.
- Eye for Brand Consistency: Recognize the brand’s message, tone, and visual elements and be able to ensure they are consistently presented, to build brand recognition and trust.
- Communication Proficiency in English: Strong, result-oriented communication skills in creating compelling marketing materials and in interacting with team members and potential customers (with graphic designer, with website developer).
- Strategic Campaign Execution Expertise: Capable of grasping the overarching goals of campaigns and adept at developing and implementing detailed action plans to fulfill objectives.
- Content Conceptualization and Development: Able to creatively ideate and structure diverse types of content, articles, snippets, and social media posts.
- Digital Proficiency: Proficiency with social media, email marketing, SEO, and content creation tools.
- A plus, but not a necessity, if you are familiar or proficient with video editing and/or design.
*** OTHER REQUIREMENTS ***
- Separate, closed-off space in your home office, where background sounds will not be heard
- Your own computer and high-speed internet connection
- A smart-phone
- Contingency plans for power outages, natural disasters, and personal emergencies
- The ability to respond to communications within 12 hours max
*** I AM IN! HOW DO I BEGIN? ***
If you have reached this far and are still passionate about joining our team full time, take this simple 4-part test to find if this role is suitable for you.
1/ Check out the work we do at our website and channels:
2/ Ask yourself, “Does the work that LCCL does appeal to my heart and mind?” If the answer is no, do not apply to this role.
3/ Ask yourself, “Am I confident in my abilities, and know that the quality of my work surpasses most people?” If the answer is no, do not apply to this role.
4/ Ask yourself, “Am I confident in my ability to learn, and know that what I do not know, I am able to learn quickly, especially the skills that are required of me in this role?” If the answer is no, do not apply to this role.
*** If you d that you have passed the test above, follow these instructions carefully and perform all four steps below: ***
1/ Send an email to with the subject line: “Yes to Excellence, Empowerment and Fun”
2/ In your email, tell us how you “pass” the 4-part test above. Give us supporting information on how you see yourself achieving all of those four criteria above.
3/ In your email, tell us ONE thing about yourself that your friends/family may not even know.
4/ Attach your CV in the email. If you graduated from an educational institution within the past one year, attach a copy of your academic transcript in addition to your CV.
We are prepared to hire by mid-January 2024. If you are keen on the role, we advise you to take fast and accurate actions.