Senior SEO

RESPONSIBILITIES:
Keyword Research:
Find relevant keywords customers use for searches.
Review and approve proposed keywords from teams.

On-Page SEO:
Optimize web pages and blogs for search engines.
Include meta tags, headers, content, and images.
Collaborate on content creation with the Content team.

Technical SEO:
Optimize website's technical aspects.
Improve site speed and mobile-friendliness.
Fix crawl errors on Ahrefs, with help from web development.

Link Building:
Get high-quality backlinks from authoritative sites.
Coordinate article topics and keywords with teams.
Analyze websites before choosing paid link-building sites.

Monitoring and Analysis:
Weekly performance monitoring with Google Analytics and Ahrefs.
Analyze data for trends and opportunities.

Competitor Analysis:
Keep an eye on competitor strategies.
Identify gaps and plan to outperform them.

Local SEO:
Optimize for local search. Coordinate with Rona on local citation, doctor citations, etc.
Collaboration:
Work with developers, designers, and content teams.
Implement SEO recommendations effectively.

Project Management:
Manage SEO and Content tasks.
Set priorities and deadlines on Trello.

Reporting:
Create SEO performance reports.

Testing and Experimentation:
Run A/B tests to refine strategies.

Algorithm Updates:
Stay current with search engine changes.
Continuously learn about SEO trends and best practices.
PPC
Google ads from time to time
monitoring of clients with active campaigns on Google.