Strategic Branding and Marketing Specialist

Company Overview:
Leverage your marketing prowess and strategic acumen as a Strategic Branding and Marketing Specialist with our team at Lockett Consulting. As an Online Coach, I am seeking an individual with a deep understanding of marketing, advanced proficiency in various online tools, and a strategic mindset. This role involves crafting a compelling online presence, managing digital campaigns, and driving long-term success in the love and relationship coaching niche.
Key Responsibilities:
Strategic Brand Development:
Collaborate with me to shape and enhance the overall online brand strategy.
Implement strategic initiatives that position our coaching services uniquely in the market.
Comprehensive Digital Marketing:
Develop and execute holistic digital marketing strategies aligned with long-term business goals.
Utilize various online channels to maximize brand exposure and engagement.
Email Marketing Mastery:
Design and manage impactful email marketing campaigns to cultivate strong relationships with subscribers.
Craft content that resonates, fostering client engagement and long-term loyalty.
DM Funnel Building Expertise:
Engineer and optimize direct message (DM) funnels for enhanced client acquisition and conversion.
Align DM sequences with long-term vision and client relationship-building strategies.
Technical Proficiency:
Demonstrate advanced proficiency in tools such as Zapier, LinkedIn, ActiveCampaign, Canva, TikTok, Instagram, Meta, OpenAI, Kajabi, ClickFunnels, and other relevant platforms.
Troubleshoot technical issues and provide adept support to members.
Strategic Vision:
Operate with a high-level strategic approach, aligning day-to-day tasks with long-term business objectives.
Contribute to the development of a comprehensive, forward-looking vision for the online coaching brand.
Qualifications:
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: Minimum of 3 in strategic digital marketing, with a focus on personal branding and online coaching.
Skills:
Proven ability to develop and execute strategic marketing campaigns.
Advanced proficiency in online tools and platforms.
Exceptional attention to detail.
Strong analytical and creative thinking skills.
Excellent communication and interpersonal skills.