Senior Creative Writer/Copywriter for an eCommerce company

Loop Lasso is looking for a Senior Creative Writer/Copywriter who will be a key contributor in fostering and elevating customer relationships through the creation of compelling and persuasive content for email and SMS campaigns. This role involves not only crafting engaging copy but also extending to the development of creative briefs for ads and scriptwriting, ensuring a seamless and impactful brand narrative.
RESPONSIBILITIES:
- Develop Creative Briefs and Scripts: Write persuasive and captivating creative briefs for ads, ensuring a clear and impactful communication strategy. Additionally, craft compelling scripts for video and other multimedia content to enhance campaign effectiveness.
- Email Campaigns: Create engaging email campaigns, ranging from seasonal promotions to nurture sequences, abandoned cart emails, post-purchase sequences, and product launches. Utilize persuasive storytelling to capture the audience's attention and drive desired actions.
- SMS Copywriting: Craft persuasive SMS copies for campaigns and flows, creating messages that resonate with the audience and prompt meaningful interactions.
- Lead Nurturing Sequences: Develop effective sequences to nurture leads, guiding them through the customer journey and driving conversions.
- Quality Assurance: Conduct rigorous quality assurance checks on all written content to ensure it aligns with project requirements and maintains brand consistency.
- Project Management: Manage multiple projects simultaneously, demonstrating efficient time management and the ability to meet tight deadlines within a fast-paced environment.
RESULTS:
- Consistently enhance email and SMS content through split tests, data analysis, and creative iteration, driving improved marketing performance.
- Craft compelling creative briefs and scripts that contribute to enhanced campaign effectiveness and brand resonance.
- Polish and refine sequences continually, leveraging data-driven insights for ongoing improvement.
- Utilize SEO best practices to optimize content for search engines, contributing to increased conversion rates and customer satisfaction.
REQUIREMENTS:
- Proven experience and a track record of direct response copywriting, with a focus on persuasive and engaging content.
- Experience in developing creative briefs for ads, showcasing a comprehensive understanding of campaign strategy and communication.
- Strong motivation and enthusiasm to consistently deliver high-quality content that resonates with the target audience.
- Exceptional decision-making abilities, enabling you to evaluate, make informed choices, and meet deadlines within a dynamic and ever-changing environment.
- Familiarity with email marketing platforms, SMS marketing tools, and content management systems.
- Knowledge of SEO best practices to optimize product listings for search engines.
HOW TO APPLY:
WHY WORK WITH US:
- Flexible working schedule
- Great culture and working environment
- 13th month pay (prorated for first year)
- Profit sharing after 6 months probation