Creative Strategist (Meta Lead Gen)

Job Opportunity: Part-Time Creative Strategist for Meta Ads (Lead Generation Focus)

We are a thriving lead generation company seeking a part-time Creative Strategist, specialising in Meta Ads, to join our dynamic team. This role offers approximately 10 hours per week with the potential for increased hours based on performance and business needs as we grow.

Key Responsibilities:

• Develop innovative strategies for Facebook and Instagram ads, focusing on high-converting image and video content.

• Conduct thorough consumer research and competitive analysis to identify successful ad trends and underlying factors driving performance.

• Regularly brainstorm and create new ad concepts, as well as variations of existing successful ads, to continuously generate high-performing content.

• Focus on scaling our clients' ad account efficiency through creative and strategic input.

Requirements:

• Proven experience in lead generation advertising.

• Familiarity with the home improvement sector is advantageous, but not essential.

• Strong skills in scriptwriting and copywriting, specifically for ad creatives.

• Ability to develop fresh ideas and new angles for ad campaigns.

• Proficiency in customer research, video/image editing, and staying up-to-date in current trends in the Facebook ads landscape.

Please Note: This position is focused on creative strategy and does not involve media buying or direct management of Facebook Ads Manager.