Facebook Ads Specialist

About Us:

House of Her is a leading life coaching company dedicated to helping individuals achieve personal and professional success.

Description:

We are seeking a talented Facebook Ad Specialist to join our company. As a Facebook Ad Specialist, you will be responsible for creating, managing, and optimizing Facebook ad campaigns to drive lead generation and increase brand awareness. You will work closely with our marketing team to develop and implement effective ad strategies that align with our business goals. This is an exciting opportunity to utilize your digital marketing skills to make a significant impact on our company's growth.

Responsibilities:

Develop and implement Facebook ad campaigns to promote our professional training and coaching services
Conduct audience research and create targeted ad audiences to maximize campaign performance
Design eye-catching ad creatives that effectively convey our brand message and value proposition
Optimize ad campaigns for key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
Monitor ad performance and make data-driven adjustments to improve campaign results
A/B test ad elements including headlines, images, and ad copy to continuously improve campaign performance
Stay up-to-date with the latest Facebook advertising trends, best practices, and algorithm updates
Must also track the results of each campaign using effective KPIs.

Requirements:
Proven experience in building and managing Facebook ad campaigns to drive the funnel for our new business
In-depth knowledge of Facebook ad manager (Meta Business suite) and the ability to set up complex campaigns
Strong understanding of digital marketing principles and best practices
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Creative mindset with the ability to think outside the box and come up with unique ad ideas
Strong attention to detail to ensure ads are error-free and in compliance with Facebook policies
Proficient in using ad tracking and analytics tools to monitor and analyze campaign performance
Exceptional communication skills to collaborate with cross-functional teams and stakeholders.
Must have own equipment (desktop/laptop)
Must have a reliable internet connection (https://www.speedtest.net/) - By ookla