Digital Marketing Strategist with SEO Expertise

Company Overview:
At PowerSites, we are the all-in-one website platform that simplifies business growth. With a comprehensive suite of services, we aim to save small businesses both time and money. Primarily located in FL, we have over a decade of experience and have garnered stellar reviews from our satisfied clientele. We are on a mission to improve online presence for businesses and are looking for a dedicated individual to join our team and contribute to our vision.

Job Description:
We are in search of an experienced Digital Marketing Strategist who possesses a unique blend of Digital Marketing & SEO expertise and a strategic vision for lead generation. This role goes beyond traditional SEO or Google Ads Management—it involves leveraging artificial intelligence to optimize search engine rankings, user experience, and conversion rates. The ideal candidate will be someone who can dive deep into analytics, strategize based on data, and work collaboratively with our in-house creative team. You will primarily be managing client campaigns for Google Search & Display Ads, as well as SEO Campaigns.

Key Responsibilities:

Develop and execute innovative SEO strategies to improve organic rankings and visibility for client campaigns.
Conduct keyword and competitor research to identify opportunities and threats.
Optimize on-page elements such as title tags, meta descriptions, and internal linking structures.
Utilize the SEO-friendly design framework Elementor in collaboration with our in-house creative team.
Conduct A/B tests and optimize user journeys for enhanced conversion rates.
Perform in-depth technical SEO audits and provide actionable recommendations.
Ensure the success and results of clients' campaigns.

Required Qualifications & Skills:
Minimum of 5 years of experience in digital marketing roles such as Digital Marketing Manager, SEO Specialist, Content Strategist, or similar.
Project Management Experience
Experienced in running Google Search and Display advertising campaigns; certification is a plus.
Proficient in Google Analytics 4 and data analysis for campaign optimizations.
Strong knowledge of lead generation campaigns and performance marketing.
Excellent copywriting skills; familiarity with AI tools like ChatGPT for copywriting is encouraged.
Motivated, independent worker with a results-driven mindset.
Team player adept at thriving in a dynamic, fast-paced environment.
Bachelor's Degree or higher.
Fluent in English, both written and spoken.

Software Proficiency:

SEO tools such as SEMrush, Moz, or Ahrefs.
Some knowledge of Elementor
Familiarity with AI tools for content creation, such as ChatGPT or Koala.
Experience with Google Suite (Drive, Docs, Sheets).