Marketing Automation Specialist

Please read the job posting carefully.
We are seeking a talented Marketing Automation Specialist to join our team. In this role, you will be responsible for designing and executing automated marketing campaigns, updating our website, and creating an online course infrastructure. The ideal candidate will have experience with Zapier, and email automation, and a deep understanding of how to effectively utilize these tools to drive business growth.
Responsibilities:
- Design and execute automated marketing campaigns using Zapier and email automation tools
- Manage and maintain the company website, ensuring that all content is up-to-date and accurate
- Develop and implement an online course infrastructure, including course creation, course management, and student enrollment
- Collaborate with the marketing team to identify opportunities for automation and recommend solutions to improve overall marketing efficiency
- Analyze campaign performance data and make data-driven decisions to continuously improve campaign effectiveness
- Stay up-to-date with industry trends and emerging technologies to ensure the company is utilizing the latest marketing automation tools and strategies
Qualifications:
- At least 3 years of experience in marketing automation
- With proficiency in UI/UX design coupled with coding skills in Kajabi for a dynamic and seamless digital experience.
- Strong knowledge of Zapier and email automation tools
- Experience with website management and updates
- Excellent project management skills and ability to multitask and prioritize effectively
- Strong analytical skills and experience using data to inform decision-making
- Ability to work well in a team environment and collaborate with cross-functional teams
- Excellent written and verbal communication skills