PPC Specialist

Title: PPC Specialist
Location: Remote
Job Overview:
We are looking for a proficient PPC Specialist to join our marketing team on a part-time basis. This role is geared towards a professional based remotely, with extensive experience in Google Ads, Meta Ads, Google Tag Manager, and Pixel implementation. The PPC Specialist will be pivotal in managing, optimizing, and tracking the effectiveness of our PPC campaigns.
Key Responsibilities:
Design and execute PPC campaigns on Google Ads and Meta Ads.
Utilize Google Tag Manager for efficient tag management across our web platforms.
Implement and manage tracking pixels for enhanced campaign tracking and retargeting efforts.
Perform keyword research and selection for maximum campaign effectiveness.
Optimize ad creatives, landing pages, and bid strategies.
Analyze campaign performance, identify trends, and provide data-driven recommendations.
Stay abreast of the latest PPC, SEM trends, and best practices.
Qualifications:
Solid experience in managing PPC campaigns on Google Ads and Meta Ads.
Expertise in Google Tag Manager and Pixel setup and management.
Strong grasp of SEM, digital marketing, and conversion optimization strategies.
Proficient in using analytics and PPC management tools.
Excellent analytical, organizational, and communication skills.
Ability to work independently and manage multiple tasks effectively.
Work Hours:
Part-time: 20-30 hours per week.