Marketing Specialist

About the Company:
VET Resources is a curriculum development organisation in Australia. We provide compliant and quality-assured resources to RTOs, TAFEs and universities. We are a company that takes pride in creating high-quality, cutting-edge training materials that will be used to help people land their dream job. We are rapidly expanding, and we need skilled people with the right attitude.

About the Role:
We are looking for an experienced Marketing Specialist to join our team. He/she will be responsible for not only creating, executing, and optimizing email marketing campaigns to engage and convert our subscribers into customers but also responsible for other marketing administrative tasks . The ideal candidate should have a strong understanding of marketing best practices specifically email marketing platforms, analytics tools to measure the performance of campaigns and general digital marketing knowledge.

Responsibilities:
• Develop and execute email marketing campaigns to promote our training and assessment resources.
• Create engaging and personalized email content that resonates with our target audience.
• Utilize marketing automation tools to set up and optimize email workflows.
• Segment email lists and tailor campaigns to specific customer segments.
• Monitor email campaign performance, analyze data, and make data-driven recommendations for improvement.
• Collaborate with the marketing team to align email marketing efforts with overall marketing strategies.
• Stay updated on email marketing best practices and industry trends.
• Ensure that all email communications adhere to brand guidelines and voice.
• Responsible for other marketing administrative tasks

Requirements:
• Proven experience in email marketing, with a strong portfolio of successful campaigns.
• Excellent written communication skills, including copywriting and editing.
• Proficiency in email marketing tools and marketing automation platforms such as ZOHO and Chat GPT.
• Strong analytical skills to interpret data and make informed decisions.
• Creative mindset and the ability to think outside the box.
• Knowledge of HTML for email campaign customization (optional).
• Familiarity with Australian English and the ability to maintain our brand's voice.
• Proactive and Creative

Salary:
23,000 to 30,000 Pesos monthly. Salary will increase as responsibilities and opportunities grow within the company. Australian Time Zone.

We look forward to hearing from you!