Email Marketing Specialist

Job Title: Email Marketing Specialist

Company: Care Home Mastery

Job Type: Part-Time

About Us:
Care Home Mastery is an education platform empowering entrepreneurs and business owners. We are at the forefront of educating and guiding individuals in the residential assisted living industry to start and scale their facilities successfully.

Position Overview:
We are seeking a highly skilled and motivated Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will play a pivotal role in driving engagement and conversions through targeted email campaigns setup and funnels. This is an exciting opportunity to contribute to the growth of our educational platform, helping business owners thrive in the residential assisted living sector.

Responsibilities:

Develop and execute end-to-end email marketing campaigns to promote educational content, workshops, and resources.
Design and implement marketing automation workflows and funnels to nurture leads and drive conversions.
Craft compelling and personalized email content that resonates with our target audience.
Monitor and analyze key performance metrics to optimize campaign effectiveness and deliver actionable insights.
Collaborate with cross-functional teams, including content creators and designers, to ensure cohesive and impactful campaigns.
Stay updated on industry trends and best practices to continuously enhance email marketing strategies.
Qualifications:

Proven experience as an Email Marketing Specialist or similar role.
Strong proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
Demonstrated expertise in setting up and optimizing email campaigns and marketing automation workflows.
Excellent copywriting and editing skills with a keen understanding of audience segmentation.
Analytical mindset with the ability to interpret data and draw meaningful conclusions to improve campaign performance.
Creative thinker with the ability to conceptualize and implement innovative email marketing strategies.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 2 years of experience in email marketing.
Strong portfolio showcasing successful email campaigns and automation workflows.
Detail-oriented, organized, and able to meet tight deadlines.
Excellent communication and collaboration skills.

How to Apply:
If you are passionate about email marketing, education, and making a meaningful impact in the residential assisted living industry, we'd love to hear from you. *Please submit your resume, a cover letter, and a portfolio of your work.* In your cover letter, highlight your experience in setting up successful email campaigns and share any specific achievements related to email marketing.