SEM and Paid Social Expert

Job Description:

We are seeking a seasoned SEM and Paid Social Expert to join our digital marketing team. You will have a proven track record of five or more years in driving growth and engagement through enhanced search engine marketing and social media strategies.

Responsibilities:

1. Oversee all paid search (PPC) and display advertising campaigns on Google, Yahoo, Bing, and other search and display marketing engines.
2. Develop and execute successful SEM strategies, lead keyword research and optimize website and ad content.
3. Keep up-to-date with SEM, PPC, and Paid Social best practices, bid management systems, keyword development tools, and industry research.
4. Plan, execute, and measure experiments and conversion tests.
5. Manage all paid social campaigns across various platforms such as Facebook, Instagram, LinkedIn, Twitter etc.
6. Analyze campaign data, identify trends, and provide actionable insights to continually optimize performance.

Requirements:

1. A minimum of five years of experience in SEM and Paid Social roles.
2. Proven SEM experience and success managing PPC campaigns across Google and Bing.
3. Familiarity with A/B and multivariate experiments.
4. Strong analytical skills with the ability to drive meaningful actions from large data sets.
5. Proficiency with Google Ads and other paid search platforms.
6. Solid understanding of performance marketing, conversion, and online customer acquisition.
7. In-depth experience with analytics tools such as Google Analytics.

Bonus Skill -
8. Familiarity with social media advertising platforms, including Facebook Ads Manager, LinkedIn Campaign Manager, etc.

If interested, please fill in this application form - forms.gle/KCQUxt9Ut9jGpFLAA