Marketing Operations Specialist/Developer

The Marketing Operations Specialist/Developer serves as the linchpin in our data-driven marketing strategies, expertly merging technology and creativity. They are responsible for setting up custom dashboards and integrating data from various sources, including Google Data Studio and other APIs, to facilitate informed decision-making and optimize marketing campaigns.

Responsibilities

Develop and maintain custom dashboards to provide insightful and actionable data to the marketing and harmonize data from various sources including Google Data Studio, CRM systems, and other APIs to create a unified data repository.
Collaborate with marketing teams to identify key performance indicators (KPIs) and develop reporting Upgrade to see actual infotomate data retrieval and reporting processes to enhance efficiency and accuracy.
Work closely with the IT and analytics teams to ensure data security and compliance with relevant regulations.
Assist in the development and implementation of data-driven marketing strategies.
Provide technical support and training to teams on data tools and dashboards.
Collaborate with cross-functional teams to ensure seamless data integration and alignment with organizational goals.
Continuously monitor data quality and work on initiatives to improve data accuracy.
Stay abreast of the latest developments in data analytics and visualization tools, and recommend upgrades and improvements as necessary.