VP of Marketing – E-Commerce Business

We are looking for an experienced and dynamic VP of Marketing to drive our brand's growth and elevate our presence in the e-commerce domain. The ideal candidate is a skilled marketing strategist, with exceptional English and Spanish language proficiency, ready to lead our talented marketing team to new horizons.

Key Responsibilities:

- Strategic Leadership: Set the marketing strategy and KPIs aligned with company objectives, ensuring that marketing initiatives support sales and growth goals.
- Brand Development: Lead the brand positioning, ensuring consistency and resonance in the e-commerce space.
- Multilingual Marketing: Spearhead marketing campaigns targeting both English and Spanish-speaking demographics, ensuring effective communication and market penetration.
- Digital Marketing: Oversee all digital marketing strategies, from SEO/SEM to email campaigns, social media, and content creation.
- Team Management: Lead, mentor, and expand the marketing team to meet the evolving demands of our rapidly growing company.
- Budget Management: Develop and manage the marketing budget, ensuring maximum ROI.
- Analytics & Reporting: Evaluate and report on the effectiveness of marketing strategies, using data to inform decisions and pivot as needed.

Requirements:

- Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
- A minimum of 8 years of professional marketing experience, with at least 5 years in a leadership role.
- Strong experience in e-commerce marketing.
- Proficiency in both English and Spanish; ability to craft and oversee bilingual marketing campaigns.
- Expertise in digital marketing tools and platforms, including analytics.
- Exceptional communication, interpersonal, and presentation skills.
- A proven track record of developing and executing successful marketing strategies.