Google SEO Specialist and Google Ads

Position Overview:
As a Google SEO Specialist and Google Ads Expert at [All in Secretary ], you will play a crucial role in driving our online visibility and ensuring our digital marketing efforts are optimized for success. You will be responsible for developing and executing SEO strategies, managing Google Ads campaigns, and analyzing data to continuously improve our online performance.

Responsibilities:

Develop and implement effective SEO strategies to improve organic search rankings and drive organic traffic.
Conduct keyword research and analysis to identify opportunities for content optimization and expansion.
On-page and off-page SEO optimization, including content creation and link building.
Monitor website performance using SEO tools and make data-driven recommendations for improvements.
Plan, set up, and manage Google Ads campaigns to maximize ROI.
Conduct A/B testing and analyze campaign performance to optimize ad spend.
Collaborate with the marketing team to create compelling ad copy and landing pages.
Stay up-to-date with industry trends and algorithm updates to ensure our strategies are current and effective.

Requirements:
Proven experience as a Google SEO Specialist and Google Ads Expert.
Strong knowledge of SEO best practices, including technical SEO, on-page, and off-page optimization.
Proficiency in using SEO and keyword research tools.
Experience with Google Ads campaign management, including keyword research, ad creation, and budget optimization.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills.
Up-to-date knowledge of search engine algorithms and digital marketing trends.
Google Ads and SEO certification is a plus.